I came to product marketing through the support queue.

Most people writing product content start with the content. I started in the mod queue, answering the same questions by hand, every day, for years, in the exact words real users chose. By the time I started writing, I was not guessing at the audience. I had been arguing with them since Tuesday.

That is the whole method, really. I build content and community systems that close the gap between a genuinely complicated product and the people who are supposed to use it. Four years of it, embedded inside Web3 and Bitcoin ecosystems: creating the content, moderating the rooms, running the moderators, and finding out in real time which explanations actually work.

I came up through community, which is an unusual route into strategy and a useful one. Moderation teaches you the thing research decks approximate: what people actually believe before you correct them, and which of your explanations survive contact with a confused human at 2am.

I am now doing this deliberately rather than by instinct. Positioning, messaging, and the question of who a product is actually for, with content as how the message travels, not as the point. The parts I picked up by accident I am now studying properly: competitive positioning, launch, and measuring against business outcomes rather than reach.

I am also building Rivu, an expense and emergency fund product I use every day. Mostly to understand the product side of the equation rather than only the communication side.

• Abuja, Nigeria. Open to remote
• 4+ years across Web3, Bitcoin and blockchain products
• Product Marketing Mini-Degree at CXL, in progress
• Open to product marketing roles, or a standalone role spanning product, content and customer research